video production company launches website
to bring video professionals and clients together
Recognizing an unfilled need in the commercial video production
marketplace, Martin Productions, a Pittsburgh-based video production
company, has launched a website designed to make it easier for
companies and organizations to find the appropriate videographer
or video producer to handle their needs.
The goal of the site--www.videofreelancers.com—is to provide a
single, online point of contact at which video professionals can
list their capabilities, and businesses with video production
needs can post bids for services and invite response. Video services
can range from hiring a videographer or crew, to arranging for
technical services like sound and lighting, editing and post-production,
or a combination of services.
The site is similar to online auction sites, in that individuals
or companies can post their specific video needs, per project,
on the site’s message board. Video professionals registered with
the site have a limited time in which to respond and provide cost
estimates and other information on the message board. The client
is then free to choose which producer, if any, suits his or her
needs. Posting and responding to bids is free for the clients
and the video producers. When a video producer is hired by a client,
the producer pays Martin Productions a fee that is a nominal percentage
of the total amount of the transaction.
VideoFreelancers is a spinoff of the Fast Forward Club (www.fastforwardclub.com),
a popular website introduced by Martin Productions two years ago
through which a wide range of product, marketing and customer
service information of interest to videographers is available
at no charge.
"It all started about a year ago when one of my clients, a professional
speaker in Pittsburgh, asked me if I knew anyone in Texas who
could provide videotaping services for her," said Mike Martin,
president of Martin Productions. "I didn't--but told her I would
post a message on the Fast Forward Club website to ask if anyone
in Texas was interested. This happened again with another speaker
who needed a camera crew in Canada, and again for one in Chicago.
I started talking to various speakers and asked them if it was
difficult for them to find videographers when they were out of
town. Most speakers give presentations all over the U.S. and most
don't have any contacts outside their own state. All of them said
that it was very difficult and time-consuming to find videographers
to tape their speeches. Well, that got me thinking. Why not create
a site that brings businesses and videographers together?"
Martin did some web-searching to see if anything existed to serve
this need, and found a few sites that attempted it, but all charged
an annual fee to place businesses’ names and contact information
in their databases. "Also, clients have to rummage through long
lists of names" said Martin, and "videographers have to wait until
clients go to the site in the hope that his/her name will be seen."
Video Freelancers.com reverses the process. Clients can come to
the site and post projects or services that need to be completed.
Videographers can search through and bid on those projects. They
can even get emailed when a project is posted that suits their
needs. The clients can then choose any videographer they want
to hire based on the bids they received.
"An important feature of the site is the rating of clients and
videographers," said Martin. "After a project is completed, the
client can rate the videographer, and that information is posted
on the site for all to see. Videographers can also rate clients.
This is similar to the Feedback information that appears on sites
To date, nearly 100 video producers from across the U.S. and,
Europe have registered to be listed as vendors with the site by
providing a detailed list of the services they offer. Any individuals,
companies and organizations needing video services are welcome
to visit and use the site. Martin Productions is now rolling out
a communications plan to inform potential customers of the site
and invite them to use it as an easy, time- and cost-effective
way to contract video services.
Video Freelancers.com offers built-in money accounts for all clients
and videographers who sign up. These accounts are used to pay
commission fees to Video Freelancers.com and they can also be
used for clients to pay videographers.
For more information about Video Freelancers, visit www.videofreelancers.com
and click on the "FAQ" menu button.
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Copyright © 2003 by John Fries, Pittsburgh, PA.
Please direct all correspondence to JohnFries@aol.com.