Which copywriter has provided engaging, effective copy for UPMC, PNC Bank, Giant Eagle, Heinz, Highmark, Schering-Plough, and numerous other large and small companies?

Equally adept at crafting copy for marketing, advertising, public relations, websites, blogs, video, broadcast projects, and more, John is an in-demand, go-to scribe with an extensive portfolio and a long list of results.

Whether you need to tell, sell, engage, inform, educate, inspire, or entertain, John will provide the words you need to achieve your objectives.

• Former journalist
• Deadline-conscious
• Attention-grabbing headline writer
• Master storyteller
• Experience across a wide range of industries and media
• Experienced copywriting subcontractor to several ad, PR and marketing agencies
• Expert at communicating complex material in easy to understand terms
• Seasoned copywriter of alluring sales and marketing content that demands response
• Proven website, SEO, content, inbound, and online writer

Links to selected samples are below.

Contact John via email or at 412.760.2299.

  • articles
• brochures
• web content writing (SEO)
• marketing copywriting
• social media
• inbound content
• advertising
• direct response
• landing pages
• blog posts
• editorial & journalism
• public relations
• news releases / press kits
• sales literature
• newsletters
• enewsletters
• eblasts
• proposals
• film, video & TV scripts
• ghostwriting
• annual reports
• presentations
• employee communications
• executive communications
• white papers
• speeches
• humor & comedy


 





  Ebooks &
White Papers
The Newsstand
Rock & Roll Business School
10 Marketing Lessons I Learned From Andy Warhol
How to Go From Business to Brand

 

  Blog Posts
How to Pitch Anything to Anyone
How One Man Created a Global Movement
How a Musician Made a Difference

Storytelling 101: Using Success Stories to Sell
How to Plan, Produce and Profit From a Podcast
A 10-Point Marketing To-Do List for Entrepreneurs
What It's Like to Be Laid Off
How to Go From Business to Brand
A Glossary of Online Marketing Terms

No-Fear Public Speaking: 40 Tips
Writing Online Content That People Will Read
Using Case Studies to Captivate Customers
10 Lessons Gleaned From TV's "Shark Tank"
Add a Little Hollywood to Your Corporate Videos

 

  Website, Online
& Enewsletter
Content

PRIME STAGE THEATRE
• Eblast: 2017 New Year
• Epostcard:
George Orwell's son to visit Barnes & Noble

THE DOUG WILLIAMS GROUP
• Enewsletter article: "Benefits of Visual Process Mapping"
• Enewsletter article: "I Like Talking to Maria"
• Enewsletter article: "Helping an Elite Private Academy"
• Enewsletter article: "Case Study"


FRICK ART &
HISTORICAL CENTER
Frick website content
Monthly enewsletter sample
Fabergé at the Frick eblast
New website preview eblast
Killer Heels exhibition website
Tapestry Restoration website


UPTOWN PITTSBURGH
Website content


SCHERING PLOUGH / CLARINEX

Script for web-based, interactive kiosk game


LTS ACADEMY
Website content


THOMA FUNERAL HOME
Website content


HEINZ

Web-based ketchup sales training content


 

  Marketing Collateral
(Brochures,
Newsletters, etc.)

PNC BANK
• PNC Strategies Magazine Issue 1 (PDF)
PNC Strategies Magazine Issue 2 (PDF)

FRICK ART & HISTORICAL CENTER
Annual Report: "Supporting the Frick is Good Business"
Newsletter: Director's Message
Newsletter: "Introducing New Technology"
Newsletter: "Boys & Girls Club Award"
Newsletter: "The Frick is Environmentally Friendly"

Newsletter: "Community Spotlight - Homewood YMCA"

GIANT EAGLE MARKET DISTRICT
Brochure: "Cheese Around the World"


HEINZ
Web content:
How to sell ketchup

VASCULITIS FOUNDATION
Newsletter article: "18-Year-Old Patient Helps Others From Hospital Room"

NOVA ENVIRONMENTAL SERVICES
Overview brochure


PDM CONSULTANTS
Overview brochure


• Newsletter 1
• Newsletter 2


SAVVIOR TECHNOLOGY SOLUTIONS

Brochure writing

SYSTEMS IMAGING

Direct mail writing


CARPENTER POWDER PRODUCTS
Brochure
writing


CHOICE CHIROPRACTIC & WELLNESS CENTER
Practice brochure


PITTSBURGH CONVENTION CENTER

Newsletter


CHATHAM CENTER

Overview brochure


 

  News Releases PRIME STAGE THEATRE
Prime Stage partners with Britsburgh
"1984" reaches #1 on Amazon bestseller list
George Orwell's son to visit Pittsburgh

Prime Stage presents "Three Days of Rain"
Prime Stage receives grant from American Eagle
Actor returns home from L.A. to star in play
Prime Stage awarded major Massey Trust grant
Prime Stage Theatre to present "1984"
Prime Stage presents seated readings
Prime Stage to participate in NEA Big Read


VASCULITIS FOUNDATION
VF accepting VF RED 2017 award nominations
Vasculitis Symposium set for June 2017
Olympic hopeful to run in 2016 Pittsburgh Liberty Mile

UPMC PASSAVANT

UPMC Passavant Named Top 100 Hospital in U.S.
UPMC Passavant Introduces "Quiet" campaign
UPMC Passavant Continues to Strive for Five
Emergency Department Receives top honors


UPMC SHADYSIDE
Newly Renovated Radiation Oncology Center Opens
Japanese Nurses Visit for Educational Exchange
Humor Helps to Heal Patients' Pain

SAVVIOR TECHNOLOGY SOLUTIONS
Savvior Wires United Steelworkers Association
Tech Company Helps Motorists Navigate Detours
Savvior to Introduce Tectrix Software Suite

MINE SAFETY APPLIANCES (MSA)
New Communications System for Firefighters


MARTIN VIDEO
Company Brings Video Pros and Clients Together


MATT WOHLFARTH COMEDY
Comedy Relief Pittsburgh X Set For May 4 at Diesel
Pittsburgh Comedian Kicks Off National Tour
Comedian Launches Ski Resort Tour

FIRST DEFENSE
New Window Treatment Makes Windows Virtually Unbreakable

FOUR CHEFS OF PITTSBURGH

Four Pittsburgh Chefs to Bottle Signature Dressings

POLYARTERITIS NODOSA SUPPORT NETWORK
Pittsburgh-Area Man Helps MDs and Patients through Global Network


DESPERATE MEASURES PITTSBURGH PREMIERE

Michael Keaton-Andy Garcia movie to premiere in Pittsburgh


NORTHWOOD REALTY
Pittsburgh Real Estate Firm Develops New Technology

LAVA NEW MEDIA
• Innovative Interactive Company Launches in Pittsburgh

Lava Creates Educational Games for Nurses

 

  Advertising
Copywriting

PNC BANK
Radio commercials

THE WASHINGTON HOSPITAL
Print advertising

EBIZITPA
Print advertising


AROUND YOUR TOWN
Television commercial script

MATT WOHLFARTH COMEDY
E-postcard ads


SHADYSIDE HOSPITAL
Weekly advertorial / health information page in the Jewish Chronicle
Page 1
Page 2
Page 3
Page 4

VANTAGE HEALTHCARE NETWORK
Advertorials
Vantage Provides Document Security
Vantage Apothecary Provides Pharmacy Services
Document Shredding Supports Security Initiatives


 

  Film & Video
Scripts
PRIME STAGE THEATRE
Promotional video | Read script

LTS
ACADEMY
Online introduction video | Read script

FRICK ART & HISTORICAL CENTER

Overview video |
View video

BLUE MYST ROAD
Original dramatic film |
View film


LITTLE SISTERS OF THE POOR
Capital campaign film |
Read script



 

  Humor &
Comedy Writing

A DAY IN THE LIFE OF GENE SIMMONS
Digital short |
Read script

CLOWN RANT
Digital short | Read script

TALK TO THE HAND: THE SEÑOR WENCES STORY
Mockumentary | Read script

BUSINESS LESSONS FROM THE STREET

Digital short | Read script


BRUCE SPRINGSTEEN'S RETIREMENT SONG
Digital short | Read script

YOUR SHOP TEACHER
Original web series | Read script

THE JERRY LEWIS APPRECIATION SOCIETY

Digital short | Read script


THE SEVENTH BEATLE
Digital short | Read script


 

  Journalism PITTSBURGH POST-GAZETTE
• Turning a Personal Tragedy Into Public Good
Taking the Occasional Mental Health Day

PITTSBURGH CATHOLIC
• Meeting Andy Warhol


WESTERN PA GUIDE TO GOOD HEALTH

Interview with Former Steeler Rocky Bleier

• Dr. Anthony DiGioia and Operation Walk

It Pays to Be Prepared When Planning to Play Sports

Mt. Vernon Provides Assisted Living Care

Southpointe Doctor Provides Innovative Chiropractic Care
Do You Have Lower Back Pain?
Arthritis of Foot and Ankle a Common Problem

From Baghdad to Peters Township
Does it Hurt When You Walk?
Sherwood Oaks Provides Great Place to Retire
Helping Patients Find Lasting Relief From Pain
Profile of Dr. Patrick McCulloch
11 Things You Should Know About Fibromyalgia
Hearing Problems Related to MP3 Players

PITTSBURGH BOOMERS
Pittsburgh TV Personality Now at Highmark

Actress Takes On New Role at Nursing Home

• Pittsburgh Veterans Share Remarkable Experiences
• Pittsburghers Celebrate America
• Retired General Alexander Haig Visits Pittsburgh
• Joe Montana Comes H
ome to the Burgh
James Taylor: Making Music and Memories
Pitt Basketball Legend Now a Star in Business World

NORTH HILLS MAGAZINE

• A Holiday Gift to the North Hills

• Haunted North Hills

NORTHERN CONNECTION MAGAZINE
Desert Storm General Opens Arabian Horse Ranch

BUILDERS' EDGE MAGAZINE
• Coventry Estates: Buiding Tomorrow's Legends

PETERS & POINT SOUTH
Dear Neighbor / Editorial 1
Dear Neighbor / Editorial 2
Dear Neighbor / Editorial 3

Business Profile:
Crossroads Speech & Hearing

Business Profile: CK Gallery Portraits
Business Profile: Leaf and Bean Company
Business Profile: Tandem Health Care


WESTERN PA HOSPITAL NEWS
• Conference Underscores Need for Organ Donations
• Twenty Years of Hospital Information Technology
• Twenty Years of Hospital PR and Marketing
• Hospital CEOs reflect on Past, Present Challenges

Mon River FLEET Improving Communities' Health
Son Succeeds Father at RPI Consulting
Forbes Regional VP Brings Energy and Vision
Executive Profile: Cindy Schamp
Executive Profile: Elizabeth Concordia
Executive Profile: Jerry Fedele
Executive Profile: Renee Frazier, CEO, VHA
Dynamic Director Oversees VHA Member Services
Cavcon Construction Continues Family Tradition


CHICAGO HOSPITAL NEWS
Firm Helps Hospitals Implement Solutions
• American Nursing Services is Batting 1,000
Hospital Marketing and PR: Meeting Challenges


ATLANTA HOSPITAL NEWS
Northlake CEO shaping healthcare in Atlanta

SOUTH FLORIDA HOSPITAL NEWS
Pap Corps funds cancer research
Morfogen combines passion for art and hospice

Law Firm Dell Wins $334,000 for Illinois Surgeon
The Ritz Carlton of Cemeteries

Payments, Physician Issues and Liability Lawsuits
Williams Group Helps Florida PACE Centers
Humana's Matt Taylor Brings Diverse Background
Group Helps Improve Patient Satisfaction
Diversity Top Priority at HCA
Employees Lead Turnaround at Baptist Hospital
South Florida Law Firm Provides Dual Expertise
Mount Sinai Medical Center Has HEARTS
Fifth-Generation Attorney Leads Philanthropic Funding
Catherine Parks: From the Hospital to the Courtroom
Dr. Walter Janke: Innovator
Aventura Hospital: Dramatic Process Improvements
South Florida HHA Celebrates 60 Years
Executive Profile: Dr. Fred Lippman
Carlos Reyes: A Life and Career of Commitment




JOHN FRIES • MARKETING, COMMUNICATIONS & MEDIA
E-mail: johnfries@comcast.net • Phone: 412.760.2299 • LinkedIn: johnfries • Twitter: JohnAFries • Facebook: John Fries Communications
© 2017 John Fries Communications. All Rights Reserved.

 

 

 


 

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