Logo & Visual Identity
Marsh Professional Simulators is a Pittsburgh company that provides
actors to teaching hospitals and other organizations. When interns,
medical residents and student doctors are learning to diagnose
illnesses, actors are given a list of symptoms and play the role
of patients. If you've seen the "Seinfeld" episode in
which Kramer and Mickey do the same thing, then you get the idea.
John provided a number of visual concepts to the company's CEO.
Given that Marsh is also making an entree into other professional
markets, it was finally decided that the identity should embody
a corporate look.
JF: Graphic design