Choice Chiropractic
Logo & Visual Identity


Choice Chiropractic is an innovative chiropractiic and wellness practice with multiple offices in the Pittsburgh area. In spring 2007, looking to department from what was a very conservative identity, John was engaged to create a new look for the practice.

The result is a pop art-style approach that combines bright, bold colors with images of sluggishness, then vibrancy.

It was just what the doctor ordered.

JF: Graphic design

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JOHN FRIES COMMUNICATIONS | 412.760.2299 | john@johnfries.com