20+ years of experience in healthcare
and medical communications, including:


• Several years in communications leadership positions at Pittsburgh-area hospitals
• Working as an independent contractor with a number of healthcare and medical clients
• Writing dozens of feature articles, including several cover stories, as a healthcare and medical journalist

Selected highlights are described below. Email me or call 412.760.2299.














Employment



UPMC Passavant

  • Developed and executed public relations and marketing communications strategy for the UPMC Passavant Holiday Festival of Lights, which drew an estimated 10,000+ visitors annually for three consecutive years and received substantial media attention.

  • Led development of award-winning website and online communications strategy for UPMC Passavant that resulted in the generation of patient referrals from across the U.S.

  • Established ongoing series of community education programming provided in non-traditional venues, most frequently Borders Books & Music. Results included substantial media coverage and increased inquiries to medical practices. Program was adopted by UPMC for systemwide use.

  • Served on team that developed Shh!, an innovative initiative to demonstrate responsiveness to patient and family requests for reduced noise levels on patient floors.

  • Developed and supervised creation of UPMC Passavant Healthwise, a branded, weekly news and information newspaper page and monthly four-page insert in community magazines North Hills Monthly and Northern Connection.

  • Developed partnerships and cultivated relationships with businesses and community organizations throughout the hospital's service area. Served on Northern Allegheny County Chamber of Commerce Board of Directors and North Hills Community Outreach Public Relations Committee.

  • Provided marketing and communications counsel and support to a number of affiliated physiciand, medical groups and healthcare practices.




UPMC Shadyside

  • Developed and managed successful public relations initiatives for the opening of the Shadyside Medical Center-Squirrel Hill and rebranding and reintroduction communications for the Shadyside Hospital Maternity Suites.

  • Developed internal and external communications initiatives and materials to support the hospital's merger with UPMC Health System.

  • Played key roles in public relations initiatives and served as media contact during hospital's joint ventures with other health systems.

  • Led internal development of the hospital's corporate identity system, saving thousands of dollars in vendor costs.

  • Worked closely with several physicians to support their practices and initiatives through successful marketing communications and public relations strategies and efforts.

  • Co-developed the hospital's first website, among the first hospital websites in Pittsburgh.

  • Served as hospital's liaison for Health Talk, a hospital-sponsored, weekly health information interview program on WQED-TV.

  • Served as editor of Voice, the Shadyside Hospital Foundation magazine, a weekly health information page in the Jewish Chronicle and the hospital's employee newsletter.

  • Handled media relations and served as spokesman for several crisis situations.

  • Planned and managed advertising programs.

  • Planned and handled marketing and promotion for several community events.


The Washington Hospital

  • Supervised internal and external creative staff.

  • Co-developed and oversaw implementation of marketing plan for the Ruth York Morgan Health Education Learning Place at The Washington Hospital, resulting in the center receiving its 1,000th visitor in a matter of months.

  • Handled all public relations activity and served as media spokesman. Results included numerous feature placements in Washington, PA and Pittsburgh, PA print and broadcast media.

  • Served as media spokesman for several crisis situations.

  • Developed POP poster and signage systemfor hospital used throughout Washington Crown Center, a large indoor shopping mall in Washington, PA.

Burson-Marsteller
  • Member of team that developed branding and positioning for Highmark, Inc., the nation's eighth-largest health insurer.

  • Played a key leadership role in developing Highmark's award-winning website, which served to bring the brand to life.

  • Served on crisis communications team that developed messaging and website for tenuous situtation involving Pennsylvania Blue Shield.



Client Work





UPMC Health System

  • Marketing and communications strategy to support launch of new community-based facility.

  • Wrote, designed and photographed marketing and informational collateral.
 

Dr. Maria Simbra

  • Website and photography.
 

Vasculitis Foundation

  • Graphic design




Vantage Healthcare Network


Advertorial and newsletter writing

Vantage Provides Document Security
Vantage Apothecary Provides Pharmacy Services
Document Shredding Supports Security Initiatives
 

Ohio Valley Health System
  • Leadership and patient engagement workshop at nurse leadership retreat
.
 

Schering-Plough

  • Interactive game writing for Clarinex®




Triad USA, Inc.
  • Collateral and direct mail design, photography
 

Pain & Disease Management Consultants
  • Website and collateral writing and design
 

Allegheny Medical
  • Advertising, collateral writing and design, and photography





Newman Chiropractic Centers
  • Direct mail
 

Newman Chiropractic Centers
  • CD package design

 

HealthyWorks of PA
  • Advertising and poster



Choice Chiropractic & Wellness Center
  • Poster and direct mail
 

Choice Chiropractic & Wellness Center
  • Brand design

 

Oakleaf Personal Care Home
  • Brand design






Health and Medical Journalism






  Pittsburgh Post-Gazette
• Turning a Personal Tragedy Into Public Good


Western PA Guide to Good Health
• Interview with former Steeler Rocky Bleier
• Dr. Anthony DiGioia and Operation Walk

It Pays to Be Prepared When Planning to Play Sports
• From Baghdad to Peters Township
Mt. Vernon provides assisted living care
• Sherwood Oaks provides great place to retire


Western PA Hospital News
• Conference Underscores Need for Organ Donations
• Twenty Years of Hospital Information Technology
• Twenty Years of Hospital PR and Marketing
• Hospital CEOs reflect on Past, Present Challenges

Mon River FLEET Improving Communities' Health
Son Succeeds Father at RPI Consulting
Forbes Regional VP Brings Energy and Vision
Executive Profile: Cindy Schamp
Executive Profile: Elizabeth Concordia
Executive Profile: Jerry Fedele
Executive Profile: Renee Frazier, CEO, VHA
Dynamic Director Oversees VHA Member Services
Cavcon Construction Continues Family Tradition


  South Florida Hospital News
Pap Corps funds cancer research
Morfogen combines passion for art and hospice

Law Firm Dell Wins $334,000 for Illinois Surgeon
The Ritz Carlton of Cemeteries

Payments, Physician Issues and Liability Lawsuits
Williams Group Helps Florida PACE Centers
Humana's Matt Taylor Brings Diverse Background

Group Helps Improve Patient Satisfaction
Diversity Top Priority at HCA
Employees Lead Turnaround at Baptist Hospital
South Florida Law Firm Provides Dual Expertise
Mount Sinai Medical Center Has HEARTS
Fifth-Generation Attorney Leads Philanthropic Funding
Catherine Parks: From the Hospital to the Courtroom
Dr. Walter Janke: Innovator
Aventura Hospital: Dramatic Process Improvements
South Florida HHA Celebrates 60 Years
Executive Profile: Dr. Fred Lippman
Carlos Reyes: A Life and Career of Commitment


Chicago Hospital News
• Firm Helps Hospitals Implement Solutions
• American Nursing Services is Batting 1.000

Hospital Marketing and PR: Meeting Challenges

Atlanta Hospital News

• Northlake CEO shaping healthcare in Atlanta





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