About John Fries
I'm a creative, high-energy marketing, communications and media professional with more than three decades of strategic, creative and leadership experience and a substantial track record of results.
I’ve held communications leadership positions at several major organizations, and have developed and implemented numerous successful initiatives.
- At UPMC Passavant and UPMC Shadyside I built and led creative teams and supervised numerous major initiatives related to the hospitals, affiliated facilities and medical practices.
- At global communications firm Burson-Marsteller I worked on innovative, groundbreaking projects for such companies as Highmark, Duquesne Light and PA Blue Shield.
- At The Frick Pittsburgh, I oversaw the development of four websites, launched a members’ magazine and monthly enewsletter, introduced the museum’s social media platforms, and grew the audience to 10,000+ followers in just a few years, and co-developed the integrated communications strategy that supported the museum’s $14 million site expansion project.
- At the Port Authority of Allegheny County, I led the authority’s branding initiative and wrote and designed the agency’s corporate identity and graphic standards while also supervising four department heads and 25 employees in the development of several new projects including redesigning rider materials for greater readability.
Areas of deep experience
strategic communications planning / team-building and leadership / creative direction / brand development / brand storytelling / media relations / community relations / crisis management / digital communications / website planning / content and social media strategy / writing / editing / design / photography / video production / advertising / project management / thought leadership
Long active as a writer, editor, graphic designer, and video content producer, my work has been published across a wide and diverse range of platforms. As a journalist, I’ve contributed numerous articles to a wide variety of newspapers, magazines, websites, and newsletters.
Since May 2019 I’ve written more than 200 blog posts, web articles, online content pieces, and executive ghostwriting projects as a staff writer for for one of North America’s top reputation management firms. Also in 2019, I launched BurghCast, an audio podcast that’s available on iTunes.
A few years ago I launched Blue Myst Media, an independent film, television, video, and online content production company that produces projects for a range of organizations as well as original content.